If you’re in the market for a low-cost, outdoor advertising solution, you might have looked at car wraps and billboards. There are specific pros and cons when you choose one or the other. For those who want to advertise locally, it could get a little confusing which solution to choose.
Cost
When it comes to cost, car wraps are a cheaper solution if your business already utilizes cars or vehicles for deliveries, et cetera. When it comes to billboard advertising, the initial amount of money you’ll spend is arguably smaller since the vinyl is not as expensive the vehicle wrap. But then again, there are monthly or yearly payments to be made for the billboard lease.
Know Your Target Market
Your type of business can easily determine if you should go for car wrap advertising or a large format solution like billboards. For restaurants and food-related establishments, it’s not always easy to choose. If you already have a vehicle that’s used for deliveries, then this might be the better option. However, if you want to capture the attention of a group of people all at once (for example, that office building a few blocks away), then large format advertising might just do the trick. Just remember: your target audience is determined according to demographics, product usage, and psychographics.
Location, Location, Location
Now this is another determining factor when choosing billboards or car wraps. If you can rent a billboard space that’s in a very busy part of town, then the total amount of money you spend on a lease and the vinyl might not be a bad deal after all.
The Impact
Think of it this way: when you choose car wrap advertising, the kind of audience you’re looking for is the one that changes every day. Depending on the routes taken and the time of day you choose, car wrap advertising is basically about making an impact on different kinds of people at different times of the day. It’s about reaching out to as many people as possible in a day. As for billboards or large format advertising, you want to reach out to a large number of people in the same area no matter what time of day. It’s a good “reminder” for people who already know about your product. Billboards are huge reminders that cannot be easily ignored.
When it comes to visibility, both billboards and car wraps almost get the same amount of exposure. As for cost, it’s also a tie. The vinyl used for billboards can be cheaper than the cost of having a vehicle wrapped. But then again, there’s always the billboard’s monthly or yearly lease to think about. As for longevity, a car wrap will definitely outlast a billboard. At the end of the day, it really is about how you want your money to be spent, where you want to be seen, and to whom you want to expose your ads to. When you answer those three questions, you’ll definitely be one step closer to deciding which outdoor advertising solution is right for you.