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Car Wrap vs. Billboards: Which To Choose?

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Motor Sport Mobile Transportation in Truck Wrap

If you’re in the market for a low-cost, outdoor advertising solution, you might have looked at car wraps and billboards. There are specific pros and cons when you choose one or the other. For those who want to advertise locally, it could get a little confusing which solution to choose.

When it comes to cost, car wraps are a cheaper solution if your business already utilizes cars or vehicles for deliveries, et cetera. When it comes to billboard advertising, the initial amount of money you’ll spend is arguably smaller since the vinyl is not as expensive the vehicle wrap. But then again, there are monthly or yearly payments to be made for the billboard lease.

Know Your Target Market
Your type of business can easily determine if you should go for car wrap advertising or a large format solution like billboards. For restaurants and food-related establishments, it’s not always easy to choose. If you already have a vehicle that’s used for deliveries, then this might be the better option. However, if you want to capture the attention of a group of people all at once (for example, that office building a few blocks away), then large format advertising might just do the trick. Just remember: your target audience is determined according to demographics, product usage, and psychographics.

Location, Location, Location
Now this is another determining factor when choosing billboards or car wraps. If you can rent a billboard space that’s in a very busy part of town, then the total amount of money you spend on a lease and the vinyl might not be a bad deal after all.

The Impact
Think of it this way: when you choose car wrap advertising, the kind of audience you’re looking for is the one that changes every day. Depending on the routes taken and the time of day you choose, car wrap advertising is basically about making an impact on different kinds of people at different times of the day. It’s about reaching out to as many people as possible in a day. As for billboards or large format advertising, you want to reach out to a large number of people in the same area no matter what time of day. It’s a good “reminder” for people who already know about your product. Billboards are huge reminders that cannot be easily ignored.

When it comes to visibility, both billboards and car wraps almost get the same amount of exposure. As for cost, it’s also a tie. The vinyl used for billboards can be cheaper than the cost of having a vehicle wrapped. But then again, there’s always the billboard’s monthly or yearly lease to think about. As for longevity, a car wrap will definitely outlast a billboard. At the end of the day, it really is about how you want your money to be spent, where you want to be seen, and to whom you want to expose your ads to. When you answer those three questions, you’ll definitely be one step closer to deciding which outdoor advertising solution is right for you.


6 Steps to an Effective Visual Marketing Strategy

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car wrap marketing


When it comes to vehicle wraps, it’s important to make use of the science and art behind visual marketing strategies. If you want to stay ahead of the curve and make the most out of your visual marketing strategy, here are the six steps to ensure your success.

1.      Keep Things Odd and Interesting

The mind is naturally drawn to off-kilter advertisements. Think of it this way, if you see an ad with an equal number of elements, your eyes will simply look past it since there isn’t anything interesting to look at. But if you arrange the elements so that they aren’t perfectly proportioned, the eyes tend to wander a bit and a customer is lured in.  Instead of opting for perfectly symmetrical designs, go for a look that is not too even.

2.      Repeat It like A Pop Song

There’s a reason why pop songs repeat certain lyrics again and again. Repetition helps the brain remember. So if there are certain elements you want to be remembered (say, your logo or your contact details), strategically arranging it can help people remember those details. A lot of popular brands do this since it’s a surefire way to catch people’s attention.

3.      Contrast Says A Lot

When you eye a specific design, make sure that you’re not just concerned about the color contrast. Contrasting details, textures, and materials can also be utilized to make the most out of a wrap.  Just make sure that the contrast is tastefully done and does not end up turning into an eyesore.

4.     Light

Interior designers, architects, and painters have one thing in common: they know how to effectively utilize lighting. When it comes to car wraps, there are two sources of light. One is on the front of the vehicle and the other is at the back. If you want to highlight certain things or you want to make a statement, make use of the available light sources on a vehicle. Alternatively, the sides of a car are one of the most visually appealing places to put contact details or your logo.

5. Engage the Senses

An effective visual marketing strategy isn’t complete if you don’t utilize at least one more of the other four senses: taste, smell, sound, or touch. “Taste” can best be utilized by businesses who use their vehicles for delivering food products. Food trucks are another example. Instead of just putting a sign that says you sell sandwiches or Chinese food, painting a nice picture that invites the viewer to sample your food is a good example. Just remember that when you’re designing a car wrap layout, try to engage the other senses as well.

6. Hire the Professionals

At the end of the day, hiring a professional team to handle the design and installation of your vehicle wrap is a sound investment. Not only will you have the collective knowledge of a whole team, you’ll also have a whole team at your disposal when you need to have your wrap repaired, removed, or duplicated on a different vehicle.







Honda Releases Early looks at Civic Type R Concept II

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Car enthusiasts have been anxiously awaiting Honda’s release of its more powerful Civic Type-R. The company deputed the first concept model at the Geneva Motor Show, and since then the company has made further adjustments. At the 2014 Mondial de l’Automobile (the Paris Motor Show), Honda will display the Civic Type R Concept II, a model closer to the production version. It is set to have unmatched performance, even compared to the previous Type-R cars, including the Civic, Accord, Integra and NSX, and mark the start of a new performance era for Honda.

The Powerful New Civic Type-R

The new Civic Type-R will feature a powerful engine and other features that allows for a premier driving experience. It is set to have a turbocharged 2.0-liter i-VTech engine with the capabilities to do more than 280 PS, and will set the new standards for torque, engine response, and power. This engine is from Honda’s Earth Dreams Technology series.

According to the Project Leader for the Civic Type-R at Honda R&D, Suehiro Hasshi, “Honda has had four Type-R model derivatives – the Civic, Integra, Accord and NSX. The engine in this new Honda Civic Type R is unrivalled against all of them in terms of raw power, torque and engine response.”

High-performance Driving and Handling

To make the driving even easier, the Civic Type R concept II features an innovative, new four-point adaptive damper system that provides the ultimate handling. The front and rear suspension will be automatically adjusted depending on the driving conditions. Therefore, the drive will be comfortable to ride even when pushing it to its ultimate performance capabilities.

The steer axis system will minimize the torque steer to provide the best traction. The front suspension system will also include an additional mechanical system that has two supporting kingpins to minimize any torque steer so that the driver has full control over the car. The Civic Type R Concept II has the ability for high-revving up to 7,000 RPM in the red line and a six-speed manual transmission with slick shifting.


The +R Button


One of the biggest changes in the latest concept model is the new +R mode button on the right side of the steering wheel, which will enhance the driving thrills for on-track driving. When the +R is activated, it will heighten the engine response for a more aggressive and performance-focused setting for the torque mapping. The steering also becomes more responsive.


Just in default mode, this vehicle will provide drivers an exceptional drive in an everyday sports car. Once the +R button is pushed, it becomes a dynamic and athletic car to make it seem as though they are really racing. This makes it ideal for track use, so that genuine sport drivers can take this car from the road to the track.


The Look of the Civic Type R


All this power sits in a hatchback that looks similar to the initial Civic type R concept seen at the Geneva Motor Show. It features a full body kit and large rear spoilers. The exterior color is blue and features a futuristic beehive motive on the side of the car. Experts believe that about 95 percent of this concept version will become the production version available next year.


This model will comply with all the strict Euro 6 emissions regulations. It will be built at the Honda plant in Swenson, UK and is set to arrive in dealerships in 2015. The concept car will be available at the Honda Stand in Hall 3 at the 2014 Mondial de l’Automobile. Honda also released an official video that demonstrates the powerful new Civic Type R concept model.

photo credit: blue_quartz via photopin cc

Federated Racing Team Celebrates Breast Cancer Awareness in October

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Racing Team

October is Breast Cancer Awareness Month, and many companies, individuals and organizations take this time to promote awareness and sell pink ribbons and other merchandise to raise money for breast cancer research. Breast Cancer Awareness Month was founded in 1985 by the American Cancer Society and Imperial Chemical Industries pharmaceutical Industries. The pink ribbon became its symbol in the early 1990s. Today, it is an international campaign organized by several major breast cancer charities The Federated Auto Parts racing team has teamed up with Ken Schrader Racing to promote breast cancer awareness by selling pink ribbons and racing in a special PINK car.

Annual Breast Cancer Awareness Campaign

Although most people may not associate breast cancer awareness and motorsport racing, for Federated Auto Parts and Ken Schrader Racing, it only makes sense to promote awareness with racing. This year marks the fourth year that they have carried out this awareness campaign. The pink ribbons will be placed on the No. 52 Federated Auto Parts car, which will be driven by Matt Tifft in the ARCA race on October 3 at the Kansas Speedway. The proceeds from the ribbons will benefit the Breast Health Center at CMC Northeast in Concord, North Carolina.

The annual awareness event began when Ann Schrader, Ken Schrader’s wife, called Federated Auto Parts to discuss the PINK campaign, a campaign that meant a lot to her after losing a close friend, Lisa Meloni, to breast cancer in 2011. Meloni was a part of the motorsport community with many friends in racing, so it is fitting that her memory led to creating a breast cancer awareness campaign in the world of motorsport racing. After talking with Ann about the cause, Federated Auto Parts recognized the value of the cause, and knew it would be one supported by their members. They decided to implement the awareness campaign, and have plans to continue to do so in the future.

Ribbons for Awareness

The majority of the campaign focuses on interested parties buying the PINK ribbons that will be placed on the racecar in early October. Fans of the Ken Schrader Racing and Federated Auto Parts can visit to purchase a PINK ribbon for $10 a piece. During the purchasing process, there is a section to designate an organization, so a user needs to scroll down to Ken Schrader Racing. They can also select a name of their choice to be on the PINK ribbon, which will be on the car. This can be someone who has been affected by breast cancer.

Tifft, the driver of this car on which the ribbons will be placed, says, “I’m very proud to be running a PINK federated car in the ARCA race. When I learned the significance behind the PINK ribbons on the car, it became clear that the Schrader team and the Federated Auto Parts are truly dedicated to the fight against breast cancer.”

More than just Ribbons

The team does more than just sell the pink ribbons as part of the breast cancer awareness month campaign. They also use special PINK car wraps and sell PINK racing merchandise to further raise funds for breast cancer research. These funds also go to the Breast Health Center at CMC Northeast. To purchase other PINK merchandise, you can visit Annie’s Attic on the Ken Schrader Racing Facebook Page. Annie’s Attic helps to fundraise for charities and friends in need.

Federated Auto Parts is one of the largest distribution ad marking organizations for auto parts in North America, and the Federated Racing Team is a well-recognized team in the racing community. They feel that this recognition provides them with an outlet to promote a worthwhile cause.


photo credit: Pauls imaging via photopin cc


Jay Leno Wraps his McLaren P1

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McLaren P1

Jay Leno is one of the most famous car collectors, owning an entire fleet of around 140 classic cars and supercars housed in a hangar. His collection even has its own website. Many of these cars are worth millions, including his McLaren P1. This $1.15 million dollar automobile is the first McLaren P1 imported to the U.S, and one of only 375 manufactured. With such a valuable automobile, owners are under pressure to keep them in pristine condition. Leno is no different, so he chose to use a car wrap to protect the paint from chipping.

Wrapping the McLaren P1

Car wraps have many uses, one of which is protection to the paint and windows. They can be applied to a brand new car, and when it is time to resell, the can be removed and the paint will look as good as new. Wraps do not allow any dirt, grime, or moisture under their protective coating, keeping the paint completely as new. You can also replace any damaged portion of the car wrap to keep the car looking like new. Car wraps can be custom made or precut, depending on the make and model of the car and the whether a person wants a particular color or design.

Although many people also use car wraps to change the color and design of a car, they can also be clear, with protection as their only purpose. Leno chose not to make any changes to the look of his McLaren P1 in a bright yellow finish. That is why he wrapped it with a clear film from Protective Film Solutions (PFS). They also added a hardened acrylic warp to the windshield as protection from any road debris.

Watch Leno and the PFS Team Wrap the Car

Leno filmed his visit with Ryan Tounsley and the PFS team as they applied the car wrap to the McLaren P1 for his Jay Leno’s Garage YouTube channel and website. This six-minute video demonstrates the benefits of a car wrap, and it also goes through the procedure of applying a car wrap. Leno has used this product on several of his high-class cars that he wants to protect from chips, bird dropping, scratches, and any other potential problems on the road.

Initially, they made sure the car was clean. This is an essential first step, as it helps the adhesive to perfectly adhere to the car. Any dirt or grime on the car before wrapping could cause damage to the paint, or lead to the wrap not properly adhering to the car. Then, they took the precut 8 millimeter wrap that had already been cut to the specifications of the automobile and applied it to the body panels of the car.

Car Wraps are not Just for High-End Cars

Although Leno uses car wraps to protect his McLaren P1 and other supercars, they are not just for high-end automobiles. They can help to protect the paint job of any make or model of any car. They cost a few thousand dollars and will last between 5 and 10 years. Additionally, they allow you to easily change the color and design of the car without having to invest in a custom paint job, which can be very expensive. They can be removed without damage to the paint job, so you can custom design your car without worrying about damaging the resell value.

Leno chooses to use a clear wrap so that it as though there is nothing on the car, but he still benefits form the protection of the wrap. Whether you have a supercar, classic car, or just a regular automobile, you can benefit from using a protective coating with car wraps.


photo credit: Supermac1961 via photopin cc