Car wraps have become a popular way to advertise products and companies, even for small businesses with a low advertising budget. Although they have a high initial cost, car wraps have the lowest cost-per impression rate of any form of advertising medium. They have a high return on investment, and they provide an opportunity to reach a very wide audience across many demographics. Vehicle advertising can draw in 30,000 to 70,000 views per day, depending on the market. In cities where there is a lot of traffic, especially slow moving traffic, this type of advertising works even better. The following five cities have recently been ranked as the best cities for using out-of-home advertising such as car warps, according to a recent article in Media Life Magazine.
Los Angeles is famous for its horrible traffic, and for its dependency upon automobiles. Because the city is widespread and does not have very good public transportation, residents and visitors alike must drive along the many streets and highways of the city to get from place to place. This provides a great setting for fleet advertising with vehicle wraps. The slow-moving traffic makes it easy for people to look around while driving and notice the vehicle advertising. Even pedestrians can notice the cars as they inch by on the streets.
New York City
New York City is another place known for its never-ending traffic. Although many people opt for public transportation or walking to get from place to place, residents and visitors still have many opportunities to see car wraps. The traffic is slow moving, which means that even pedestrians can read the advertising on the vehicles. With so many yellow taxis in the city, any car that stands out also grabs people’s attention, whether they are in a car, a bicycle, or walking along the street.
In Las Vegas, there is a constant flow of traffic between the popular strip and the airport. This traffic provides an excellent opportunity for advertising with car wraps, especially as people are primed for the many lights and abundance of media for which Las Vegas is famous. People may spend long periods of time indoors taking advantage of all the excitement and entertainment of the casinos, but when they leave this environment, they will be in cars, ready to view the advertising on the car wraps.
Austin is a fast-growing city without the street infrastructure to handle the rapid growth. Many people live in the small cities around Austin and commute into the city, and typically have to face bumper-to-bumper traffic to get to and from work. This provides the perfect opportunity for using car wraps to advertise. Austin also holds many outdoor events, some of which draw large crowds such as SXSW and Austin City Limits, making it the “Live Music Capital of the World.” These events provide perfect backdrops for advertising with car wraps. The residents also takes pride in “keeping Austin weird,” so you can really be creative with the design of your car wrap.
Washington has a state law restricting the number of billboards along the highways, which restricts the amount of available outdoor advertising. Car wraps provide the perfect alternative to billboards in Seattle. You can gain from the many people on the roads in the city by capturing their attention with your car as your advertisement.
Car warps provide excellent advertising opportunities anywhere there are lots of people driving, especially large cities with slower traffic. However, these five cities have special features that make them stand out among the rest as the top five cities for car wraps.