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The Top 5 Cities for Car Wraps

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Car Wraps

Car wraps have become a popular way to advertise products and companies, even for small businesses with a low advertising budget. Although they have a high initial cost, car wraps have the lowest cost-per impression rate of any form of advertising medium. They have a high return on investment, and they provide an opportunity to reach a very wide audience across many demographics. Vehicle advertising can draw in 30,000 to 70,000 views per day, depending on the market. In cities where there is a lot of traffic, especially slow moving traffic, this type of advertising works even better. The following five cities have recently been ranked as the best cities for using out-of-home advertising such as car warps, according to a recent article in Media Life Magazine.

Los Angeles

Los Angeles is famous for its horrible traffic, and for its dependency upon automobiles. Because the city is widespread and does not have very good public transportation, residents and visitors alike must drive along the many streets and highways of the city to get from place to place. This provides a great setting for fleet advertising with vehicle wraps. The slow-moving traffic makes it easy for people to look around while driving and notice the vehicle advertising. Even pedestrians can notice the cars as they inch by on the streets.

New York City

New York City is another place known for its never-ending traffic. Although many people opt for public transportation or walking to get from place to place, residents and visitors still have many opportunities to see car wraps. The traffic is slow moving, which means that even pedestrians can read the advertising on the vehicles. With so many yellow taxis in the city, any car that stands out also grabs people’s attention, whether they are in a car, a bicycle, or walking along the street.

Las Vegas

In Las Vegas, there is a constant flow of traffic between the popular strip and the airport. This traffic provides an excellent opportunity for advertising with car wraps, especially as people are primed for the many lights and abundance of media for which Las Vegas is famous. People may spend long periods of time indoors taking advantage of all the excitement and entertainment of the casinos, but when they leave this environment, they will be in cars, ready to view the advertising on the car wraps.

Austin

Austin is a fast-growing city without the street infrastructure to handle the rapid growth. Many people live in the small cities around Austin and commute into the city, and typically have to face bumper-to-bumper traffic to get to and from work. This provides the perfect opportunity for using car wraps to advertise. Austin also holds many outdoor events, some of which draw large crowds such as SXSW and Austin City Limits, making it the “Live Music Capital of the World.” These events provide perfect backdrops for advertising with car wraps. The residents also takes pride in “keeping Austin weird,” so you can really be creative with the design of your car wrap.

Seattle

Washington has a state law restricting the number of billboards along the highways, which restricts the amount of available outdoor advertising. Car wraps provide the perfect alternative to billboards in Seattle. You can gain from the many people on the roads in the city by capturing their attention with your car as your advertisement.

Car warps provide excellent advertising opportunities anywhere there are lots of people driving, especially large cities with slower traffic. However, these five cities have special features that make them stand out among the rest as the top five cities for car wraps.

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McLaren 650s GT3 Sees its First Action

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In June, the world was introduced to the latest racer from McLaren, the 650s GT3 when the company unveiled the model at the 2014 Goodwood Festival of Speed. Car enthusiasts drooled at the features of the car and anticipated its abilities on the road. Now, they can see how it works in action by viewing the company’s recently uploaded YouTube video entitled “the Chase,” that is also available on the company’s website.

The Chase — First Action for the McLaren 650S GT3

McLaren 650s GT3

Since its unveiling at the car show, the McLaren 650S GT3 has yet to see any action, nor to display its capabilities for audiences. With this new video, people can now witness the incredible performance potential of the racecar. The video follows the car as it speeds along a winding road through a forest, providing several examples of its ability to rev up to top speeds and expertly handle curves. The beauty of the car is almost matched by the beauty of the surrounding forest as it speeds through the trees. The video is given the tagline, “Catch it if you Can,” underscoring the incredible performance of this latest McLaren racecar.

The McLaren 650S GT3 Specs

The McLaren 650s GT3 builds on the quality performance of the previous model, the 12C GT3. That model won 51 races, three championship titles, and was part of 71 podiums, so the new version has big shoes to fill. McLaren believes that the enhancements to the model will make it an even faster and better car, potentially leading to even more wins. Now, car enthusiasts have the opportunity to judge some of the potential of the car themselves by watching “the Chase.”

The new model is made out of the same lightweight carbon fiber MonoCell chassis as the 650S with additional enhancements to allow it to excel on the track. It was given an aggressive carbon fiber splitter in the front in order to increase the down force. The front fascia has larger intakes in order to allow for more efficient cooling of the vehicle. There are also better-optimized air intakes in the sides. The rear has a large fixed carbon fiber wing with a large rear diffuser and reworked fascia.

The inside features a race seat that is FIA-approved and McLaren GT-developed. It has a six-point race harness with a digital dash directly in front of the driver seat with a specially modeled 650S GT3 steering wheel that was taken from the design of the McLaren Mercedes Formula 1 car.

The Performance Capabilities

The 650S GT3 has a powerful engine: a 3.8-liter V8 twin turbo ‘M838T’ engine that produces about 493 horsepower. This is about the same as the previous model, but it will use an all-new six-speed sequential motorsport transmission to help it fly around the racetrack.

The McLaren 650s GT3 does not just have stellar abilities to beat out the competition; it is also safe. McLaren put safety first when building the model. The carbon fiber MonoCell chassis provides a sound and safe body, and with an FIA-approved roll cage that is redesigned and lighter than in the previous model that will improve its speed while also protecting the driver in case of an accident.

There will only be about 15 versions of the McLaren 650S GT3 produced, and those with a 12C GT3 can upgrade their model. Now that the world has glimpsed the first action of the new McLaren racecar’s abilities, it will not be long before it hits the racetracks and leads to victories for its drivers. Until then, enthusiasts can enjoy watching “the Chase” and see how well the car moves.

 

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2015 Nissan Pulsar Nismo is Spotted

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Nissan Pulsar

As car fans await the 2015 Nissan Pulsar Nismo’s official debut, they received a glimpse of what is to come from two unofficial photographs. Nissan has provided minimal information about the automobile, so the only information available was largely based in rumor. These two photos that show a small glimpse of the car as it entered the showroom provides some additional information about the upcoming fast, sporty hatchback.

The car will most likely be revealed at the 2014 Paris Motor Show, running from October 4th to the 19th. The Pulsar Nismo is the much-anticipated version of the all-new Nissan Pulsar that was released abroad a few months ago. A few journalists were presented with an opportunity to get a sneak peak at the new model, with some leaks hitting the Internet and taking it by storm.

What will the 2015 Pulsar Nismo Look Like?

The model set to be on display in Paris will be an undisguised pre-production unit that has a few differences from the standard Pulsar, namely a different front bumper, larger air intakes, a red spoiler lip, different LED daytime running lights, better brakes (featuring performance cross-drilled brake rotors) and larger alloy wheels.

The larger air intakes give the car a sense of power and strength, which is enhanced by the grille and alterations to the LED lights. The body has also been altered, with a more aggressive and sharp side skirt, rear bumper and spoiler. The interior of the car is still a well-kept secret, but it is set to be updates as well and feature special Nismo features.

A Powerful New Hatchback

These aesthetic changes will make it a more sporty and aggressive-looking car. The differences to the body will help the car’s maneuverability with its rumored 266 horsepower output from the four-cylinder 1.8-liter turbocharged gasoline engine. This same engine is rumored to also power the Qashqui Nismo. The car may also use the same 1.6-liter engine currently used on the Nissan Juke Nismo, which has 197 horsepower in the standard model and 215 horsepower in the RS.

There are additional rumors that Nissan will also release a Pulsar Nismo S and Pulsar Nismo RS, but there are no specifications about the special features for these versions. However, they will most likely have improvements to the speed and capabilities of the car, much the same as the Nissan Juke Nismo has with its 1.6-liter engine base.

By building such a powerful hatchback, Nissan hopes to use the Pulsar Nismo to win the Nurburgring FWD crown, beating out the Renault Megane RS 275 Trophy -R, which was able to complete the course in 7 minutes and 54.36 seconds. By winning the Nurburgring crown, Nissan will have international bragging rights about the speed, maneuverability and abilities of the model.

The Production of the 2015 Nissan Pulsar Nismo

This hatchback should go on sale in the second half of 2015, so the model revealed at the Paris Motor Show will most likely be a near-production concept model close to what the automobile will be like once it is manufactured, similar to Honda’s updated Civic Type R concept. However, Nissan has stated that the Pulsar Nismo is not set to be sold in the US, so American customers will have to import or look elsewhere for a powerful, compact hatchback.

If the Pulsar Nismo is able to meet the expectations, then it’s intended rivals the Ford Focus ST and Volkswagen Golf GTI may just have to watch out. This fast, sporty and aggressive hatchback will provide some serious competition. Many who have glimpsed the photographs and read all the rumors are ready to see what the 2015 Nissan Pulsar Nismo will actually offer.

 

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What you Need to Know About Car Paint Maintenance

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Over time, it is normal to see wear and tear on your vehicle, especially its paint job. Weather, bird droppings, scratches, dirt, and more are normal problems in a car’s lifespan. Without keeping up with the maintenance of your car’s paint, your car will age faster than you would like. Having a bad paint job can also cause more depreciation, so that you do not get as much money for your car when it is time to resell.

Car Paint Maintenance

Why is the Paint Important?

The paint on your car protects the metal finish, stopping it from rusting. When the paint job begins to fade, especially from bird dropping or bugs that leave acids that eat away the paint, the metal becomes vulnerable to the elements, especially water. When water gets on the metal, it rusts. The rust not only look bad, it can also corrode and weaken the metal, causing further damage.

Keep your Car Clean

One of the best things you can do to maintain your car’s paint job is to keep your car clean. Dirt, bird droppings, bugs, and other similar environmental factors harm the paint job. By keeping it clean, you can reduce the significance of the damage caused by these events.

Do you Need to Wax?

Waxing your car is an important way to keep your car’s paint job looking great. Waxing your car puts a thin, invisible layer of material that helps many of the damaging substances, including UV rays, from harming your car’s paint job. Waxing also helps to slow down any corrosion. You do not have to wax it every time you clean it, as a high-quality car wax can last for many months.

Why you Need UV Protection

UV rays from the sun fades a paint job overtime and oxidizes the finish. Newer paints have a greater resistant to the damage caused by UV rays, but it will still fade and have problems over time. By parking a car in a garage, under a carport or using a canvas bootie can continue to protect the car from the damaging UV protection and making your paint job last longer.

Repair Minor Scratches

Another danger to your car’s paint job is scratches and chips. When this happens, you should try to repair these damages before they allow the metal to rust. For small scratches and patches, you can use a touch-up paint pen that matches the paint of your car.

Unexpected Problems

Some of the dangers to a paint job are expected, such as dirt, grime, bird droppings, rocks, bugs, and other cars. However, there are some dangers to your paintjob that you might not realize. One such danger is gasoline. Therefore, when you fill up your gas tank and some drops of gasoline fall onto your car, you should clean it up right away.

Another danger is tree sap and fingerprints. Additionally, dragging the dirt along the car by writing in it can act like sandpaper, leading to more permanent marks. Coffee, soda and other drinks can also cause problems, so if you spill a drink on the paint job, you should clean your car right away. Even water from the sprinklers can cause spots on your car that are hard to remove.

Keeping your car clean, waxed, and protected can help your car’s paint job last much longer. Another way to protect your paint is to use vehicle wraps, which protect the paint job from the elements and any other problems. They also can let you customize your paintjob to anything you want. However you protect and maintain your car’s paint job, by doing so you will increase the lifespan of your car and have a higher resale value.

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Latinas Finding Their Own Place in Lowrider Culture

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Lowrider

Low riding has been a stable feature in Latino culture since soon after World War II. Although the media often associates this car culture with gangs and violence, it actually is a more family friendly affair. In fact, many lowriding clubs do not allow gang members to join. The lowriding culture focuses on celebrating their love of cars together at car shows and on the weekend.

Traditionally, the women who belonged to this culture have been mainly on the sidelines. They were the girlfriends or wives of the men owning and building the cars. Other women come to the shows as merely the pinup girls that help model the cars. Lately, this has begun to change as more and more Latinas are joining the lowriding culture on their own terms, building and maintaining their cars themselves.

The Lowriding Culture

The lowriding culture has found an important place in Latino culture over the past few decades. The owners gather together to talk about their love of cars, and often discuss other important events happening in the community at large. It is not a culture that involves just youths. In fact, in order to own and maintain the vehicle, you often need money and time, so many of the members are part of a mid to higher income level. People of all ages are involved in the lowrider culture, many of whom have been a part of it for decades.

Some academics, namely Ben Chapell, author of Lowrider Space: Aesthetics and Politics of Mexican American Custom Cars, have postured that lowrider culture is important because it provides social space of the community to get together and talk and discuss issues, especially as they are often discriminated against and feel like they do not belong in other social forums. Building and specializing their cars became a way they could express themselves. They trick-out their vintage cars using hydraulic systems, special paint jobs, chrome features, elaborate interiors, and chassis lowered almost to the ground. They see these remade vintage cars as pieces of art. There are national lowrider clubs with regional chapters all around the country, which are largely dominated by men.

The Difficulties Facing Women in Lowrider Culture

Women are now finding their place in many traditionally male-dominated environments, and the lowrider culture is one of the latest. These women are not doing so just to show they are better than men or do not need men. Instead, they are expressing their own love of cars in the same way as men. Women of all ages are now finding themselves an accepted part of the culture, although they still face difficulties.

Some of the male low riders are not as accepting of the women coming into their clubs. They assume the cars customized by these skilled women belong to their husbands or boyfriends, rather than them. Some of the clubs are not as welcoming to these women as well. In fact, about 65 percent of the 1200 clubs in the country do not allow women members. It is not just the men not accepting these women. Many of the girlfriends and wives of the male lowriders also make the female lowriders feel left out or not accepted.

Finding their Own Place

However, many women do not let this stop them. One such Latina lowrider is Patricia Hernandez from Albuquerque, who has competed at several car shows and has several trophies and awards. She also became the first female member of the New Mexico Rollerz Only club.

These women aim to change these men’s views of women, especially that they are more than just sex appeal for these shows. In fact, they will not allow the sexy models to help to show their vehicles. Instead, they let their cars speak for themselves. They work to change the traditional lowrider culture to be more accepting of female members.

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