Point Of Purchase Displays
Most consumers make last minute decisions while they’re at the counter and already paying for the items they’ve selected off the shelf. If you’re a smart marketer, you’re going to take advantage of this fact and put up point of purchase displays at the counter or very close to it.
Point of purchase displays or P.O.P. displays come in many forms and sizes. Some are as small as boxes, with aggressive pop-up designs which show a magnified version of the product, while others are full-blown kiosks, shelving the product itself.
Making the Most Out of Point of Purchase Displays
You can also put your point of purchase advertisement as a wrap around painted surfaces. Some wrap these P.O.P. media around ice cream or soda refrigerators. The point of P.O.P.’s though is for you to have the ad right next to the product. We welcome the challenge of uniquely shaped boxes and prints, if you can dream it, we want to try and make that dream a reality.
A Few Things To Consider When Designing Point Of Purchase Displays:
- Work With The Shape: Look at the main container’s shape while you’re designing your point of purchase displays. Unlike banners and posters, these P.O.P.’s are usually a bit on the 3D side. Wraps, for example, would have to look good from all angles. Make sure that the brand is emphasized in the main or front of the object you’re wrapping, but don’t overlook the design aspects of the sides of the refrigerator, for example.
- Practicality: Wraps for containers are very practical because you only have to spend a minimal amount on paint transfers. You’ll also get to keep your products where they’re supposed to be. If you’re on a budget, container point of purchase displays are definitely the way to go.
- Think Long Term: Unless you have the capital to back it up, try not to incorporate promos in your point of purchase container wraps. This rule applies to refrigerator wraps, especially, because you’d want to have elements in the design that would represent your product or brand for a longer time. Promos only last for a month or two. If you’re placing a carton P.O.P. though which you can dispose of once the products are sold, you can go ahead and apply elements or messages pertaining to the special promo.
Point Of Purchase Displays
Point of Purchase Displays would only attract customers if they’re printed well. We’re proud to tell you that our P.O.P.’s have one of the highest sales rates because of the quality of printing we can offer. We’re not new in printing point of purchase displays, so we bring experience and know-how, not only in the printing of your P.O.P.’s, but also in the conceptualization if every you choose to have one of our graphic artists design the ad for you.
Here at ADI, we are equipped to handle nearly any and all point of purchase printing needs. You can’t go anywhere these days without seeing digital print advertising, so we pride ourselves on being the point of purchase graphic source you can rely on. Together we will work with you to meet your needs and expectations of highly effective customized designs, with a veteran staff offering insight into new and innovative methods of growing your client base at the point of purchase.