Vehicle or car wrap advertising is one of the best marketing investments around. That’s the main reason why you should invest in car wrap advertising. A lot of facts and figures support this claim. First of all, a single car wrapped vehicle can be seen by up to 70,000 times in a single day. Of course this will depend upon your routes and how many times you drive around in a single day. Not to mention that car wraps are the cheapest form of outdoor advertising to date. No need to rent billboards or outdoor furniture. You can advertise as long as you want, whenever you want. Here are the other reasons why you should invest in car wrap advertising:

Target Locals
Car wrap advertising is one of the best ways to advertise your brand or company especially if your business targets locals in your area. So if you’re running a food business, a service-oriented company, or you just want to expose locals to your brand, then look no further than car wrap advertising.

Advertise Anytime
If you use your vehicle mostly at night time, what you can do is to opt for graphics or vinyl that can be seen at night. There are special graphics that’s specifically made to be seen at night. This way, your marketing prowess doesn’t choose the “right” time. You advertise your business all day long. Reflective or even light-up signs along with your good old wrap is an effective method of nighttime advertising.

Increase Brand Recognition
If you’re relatively new in the biz, car wrap advertising is one of the best ways to increase your customers. More people will know about your brand and it is easier to reach out to a lot of people who are specifically looking for your product or service.

You Get More Bang For Your Buck
Car wrap advertising lasts for up to 5 years. Of course if you don’t want to stick with one car wrap design for 5 years, you can easily have your wrap replaced. Underneath, your vehicle will remain the same – car wraps leave no marks at all, and in fact, it actually protects your vehicle’s paint job. So when you invest in a car wrap design, you also invest in your car. You extend your paint job’s shelf life and your car will have a layer of protection against scratches and other physical damages.

Simply put, if you’ve got a small amount set aside for marketing and you want to target locals in your area, you simply can’t go wrong with car wrap advertising.

Does planning a marketing strategy stressing you out? The great thing about car wrap marketing is that it only involves a few steps. And even though marketing your business or brand may seem like a daunting task (especially if you’re a brand new company or a start up), remember that car wrap advertising is one of the easiest forms of advertising to manage. Even though you need 8 hours or sleep or more, you can simply park your vehicle in a strategic manner so passers by can see your message no matter what time of day. Without further ado, here are the easy things you can do to make the most of your car wrap ad.

Make A Statement
If you want to make the most out of your car wrap ad, you have to make a statement. How do you make a statement? By making use of bold colors, clear fonts, and simple graphics. Some designers would even go as far as saying that the brand’s logo should be the only thing that’s in the ad. However,

Pique Viewers’ Interest
Make sure that your car wrap ad is interesting even for people who aren’t going to be direct customers. Make your graphics unique and your selling point hard to resist. Say, if you want people to like your Facebook page, make it worth their while. Give freebies to the 1,000,000 liker or run a contest and advertise it on your wrap (and then tie it up with your existing social media campaign).

Have A Solid Call to Action (OR Keep it Simple)
Make sure that you have a car wrap design that ties up with your main goal. Whether you want to have more sales or simply just be remembered as the go-to service provider in your area, then make sure that your message is direct to the point and can be easily understood even from a few meters away.

Sample Products
If you have a product-based business, then you might want to go around town and give samples to people. This way, people will have an easier time of remembering your brand and they’ll have an easier time at trusting a new brand. But for established brands, this is also a good way of reminding people that you exist and that you sell excellent products.

Get Creative With Campaigns
Say, you can run a promo wherein people who live Tweet your location (along with a hashtag and a photo) can get free samples or other freebies. This is a good way of letting other people promote your products or services while getting traction both offline and online.

Know Where To Go
If you know where the big events are, then that’s a good place to park your vehicles. Make sure that you know where to park your wrapped vehicle so you get the most mileage out of you ad.

There are different kinds of outdoor advertising mediums, but, today we’re going to focus on two of the most effective mediums out there: billboard and car wrap advertising. So how can you create effective billboard and car wrap ads that grab the attention, have a strong brand recall, and isn’t costly to create? Just take note of these 8 things.

Don’t Use Too Many Words
If you want to use words to make an impact, make it count. And by make it count, we meant to say that you should only use a maximum of seven words. If your ad is interesting and really grabs the eye (without relying on cheap tricks), then customers will seek you. Ask yourself what your company/brand really needs: more callers, more Facebook views/likes, or more people to walk inside your brick and mortar store? Just settle on one. Too many words/letters will just add to the visual clutter (unless of course that’s part of your ad’s design!).

Laziness Is Different From Good Design
A lot of people mistake laziness from good design. Just putting your logo on a car wrap is one thing. Strategically placing your logo so it can be seen from all angles is good design. Some people often mistake minimalism for something that’s far too plain. Minimalism is actually great for outdoor design. If you run a restaurant and you’re known for your exquisite roast chicken, imagine seeing a billboard ad that has an image of a roasting chicken on a plain black background. Imagine the same ad while you’re about to decide where to dine with the family. See where we’re getting at?

Contrast & Font Matters
While you’re still in the designing process, determine the basic colors you can use for your brand. Come up with contrastic colors and special fonts. Plain fonts such as Arial, Times, or Helvetica can be easily skimmed through and won’t attract the viewer’s attention. So make your fonts count. Remember that there’s a reason for typography’s revival: it grabs people’s’ attentions.

Don’t Go For Cheap Tricks
Ads that rely on neon colors, cheap visual trickery, and related design tricks will never be remembered in the long run. Unless of course the visual trickery involved directly adds to your brand’s overall message and value. But if it doesn’t, go for direct visual marketing strategies.

Don’t Rip Off From Other Famous Ads
Lastly, don’t rip off from other ads. Ads that try to be witty and mimic other brands or make fun of rival companies are never going to be remembered. It might be initially witty but it doesn’t add to your brand’s overall message.