- Target Communities/Niches
The first thing you have to do is to define and determine your target market. Even food and drink establishments have a specific market in mind so make sure that you don’t skip this step. Do your research, ask questions, hand out surveys, and of course, give incentives to people who devote their time and effort to help your business grow.
- Brochures, Pamphlets, and Flyers
If you have a small budget, handing flyers, brochures, and pamphlets are a good way to catch a person’s attention. It’s good old offline advertising without you needing to compete with other tabs that are currently open. Be as creative, informative, and succinct as you can be. This is not the time for flowery words and overly descriptive sentences.
- Car Wraps
We live in a very fast, very mobile-centric world. This is why some companies are quick to dismiss outdoor or offline advertising methods. But what about the other ‘mobile’? Yes, we’re talking about cars and car wrap advertising. Car wrap advertising is a relatively cheap, long-term, and effective solution to an otherwise boring outdoor campaign.
- Billboards
Sometimes, nothing screams ‘big’ than a really huge billboard on a good side of town. Although billboards (and outdoor advertising in general) can be expensive, it’s actually a good way to reach a large amount of people if you really want to be seen. The number one con about billboards and large-scale outdoor advertising in general is the initial cost. But then again, if you want a large audience and a captured market who won’t be able to click the exit button on your ad, a billboard may be your best bet.
- Press Release
Again, this is sound advice for those who want to capture a local market or niche. A press release in a newspaper or a local magazine may not sound like an effective approach but it does help some companies to reach their target audience.
- Be a Sponsor/Throw a Party
If you want to be seen as a ‘fun’ company or brand and you have a younger target audience in mind, sponsoring events could be a great way to be known by a sizeable audience. Alternatively, you can throw a party
- Participate In Trade Shows
Trade shows, seminars, and the like are good opportunities to make your presence known. You don’t even have to own a booth or hand out brochures. You can simply secure a pass, arrive on time, and mingle with like-minded individuals who could inspire you or even help you to better your business model.
The good thing about outdoor and offline advertising is that even those who aren’t tech savvy can successfully manage handling these campaigns. You can mix and match whatever offline methods you wish to enforce.