Marketing-wise, a car wrap is one of the best ways to advertise on the cheap while reaching out to a large audience. We’re talking about up to 30,000 views per day, and that’s on a bad day! On average, a car wrap will get about 30,000 – 70,000 views in a day, which translates to about 900,000 views in a month.
Be Social
Don’t be afraid to check out the different trends in social media. Yesterday, it was all about the matte black and chrome finish. Now, it’s a lot more diverse. Check out the latest trends in car wrap advertising but don’t be afraid to settle on a design/finish that will last you for a few years down the road. A car wrap is made out of sturdy material and it really lasts for an average of 5 years down the road. Trends differ every year so if you settle on a design, make sure that it will still leave a lasting impact no matter what.
Make It Visual
Make your car wrap design as visual as possible. However, don’t be tempted to use photos as background. It takes attention away from the logo and other important details. A photograph, in the case of car wrap advertising, does not usually speak a thousand words. Or if it does, the thousand words get lost on the audience. After all, you only have a few minutes or even seconds to get a potential customer’s attention. And arguably, you don’t want them to look at the picture — you want them to remember your logo and your brand as a whole.
Limit Your Copy
A car wrap doesn’t need a lot of words. Your brand should speak through the logo and perhaps through a one-liner. Make it no more than 10 words – that’s the maximum word count for a one-liner to hook potential customers or to let them know what your company is all about.
Streamline It
The difference between a memorable car wrap from an unmemorable one is that usually, the ones with too much visual clutter doesn’t make as much impact as the minimal ones. Once again, you have to go back to what the brand is all about and reassess the logo, the size of the logo, and the simple tagline that makes it stand out. It’s very tempting to add different colors, fonts, and whatnot but at the end of the day, large and minimal gets the most attention.
Know Where To Place Important Details
The doors are very important real estate areas for details such as a Facebook page, website, or contact details. The back portion of a vehicle is another prime real estate space for contact information.