Now that Digital Advertising is all the rage, people are quick to shift to a different bandwagon. Is outdoor advertising on its way out or can both methods work together seamlessly instead?
Cannot Be Clicked On To Disappear
Simply put: billboards cannot be shooed away by one click of a button. Digital ads can be easily ignored, however. Sometimes, outdoor advertising is truly more effective than digital campaigns because there is so much competition in the digital world nowadays.
Competition
When you put up ads in the online world, you compete with the rest of the world. For those who have small to medium scale businesses who simply want to target locals in their area, Facebook or even Google Ads can be a good supplement to offline marketing methods. Both methods can work together, especially if you have a larger budget in mind.
Target Market
For companies and businesses that only cater to a small community or to locals in the area, digital advertising might not always be the best idea. After all, although digital ads like those in Facebook can be targeted, sometimes, there are glitches in the system. And not all folks in a specific place are online all the time. Especially if you must target people who are either too young (children), too busy (young parents), and above 50 years of age, Facebook ads or online marketing methods might not be the answer to your questions.
The Real Score
Proponents of online advertising are often quick to say that as compared to outdoor advertising methods, the results are quick, cheap to come by, and can be tracked or monitored. Outdoor Advertising, on the other hand, are often more expensive, doesn’t last, and does not offer quick results. But then again, why do big online companies such as Google, Amazon, and Facebook make use of outdoor advertising methods? It’s because it works. Not immediately, and the results can be mixed, but outdoor advertising is essentially a snapshot or a pop up ad that can be viewed by a large amount of people on a daily basis.
The Cons
As usual, outdoor advertising isn’t always the best solution for your company. Some brands will do well to advertise and use SEM or Facebook ads. At the end of the day, advertising is all about trial and error. Advertising takes time and money and yes, advertising is a gamble. But even a game of cards has a system to it and if you’re careful about your moves, you don’t have to lose a single cent.