When it comes to outdoor or car wrap advertising, the first few seconds are all that matters. So how do you make the most out of your chosen advertising method?
Large and Clear
One of the most important things you have to remember when making a visual impact is to make everything large and clear. It’s one of the basic things you have to remember although this could get lost in translation. Make sure that the logo, the company name or your business name, and contact details (or a Facebook page) are all viewable from at least a few feet away. If you really want to make the most out of those ten seconds, opt for a billboard or wrap design that makes the most out of a space. Whether you have a car as a canvass or a large billboard at your behest, this is the main thing you have to keep in mind: make it large and make the message clear!
Know Your Colors
When it comes to making an impact using visuals, having a simple and consistent color palette is key. Use the same shades for your car wrap design, Facebook page, and brochures. 2-4 colors are the maximum. Think about it, big brands (like Coke, Monster Energy Drinks, Amazon, and Google) have been consistently using the same two or three color schemes to make a visual impact regardless of the platform.
The Funnel Effect
The funnel effect is all about attracting the attention, piquing the interest, and eventually leading customers to act on their desire. So when you see the final draft of your car wrap or billboard’s design, ask yourself these three questions: 1) Will it grab attention? 2) Is it interesting enough? 3) Will people act on their interest in the brand/logo?
THINK, FEEL, DO
A good car wrap design (or billboard design) has a complicated effect on a consumer’s brain. It makes them think, it makes them feel, it makes them do things. Although a simple ad may show a child being held in its mother’s arms, if executed properly, it can make a person donate clothes to homeless children or check out a new baby clothing company’s Facebook page at the very least.
Execution
The only way a brilliant idea will become an effective marketing strategy is if it’s executed properly. This is the part wherein you have to rely on professionals to create and apply the car wrap or to print the billboard for you. Although it’s tempting to DIY, outdoor advertising is best left to a team of professionals who can make sure that your car wrap or billboard will stand the test of time (and withstand the elements).