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How to Develop A Successful Cross-Media Advertising Plan
A cross-media advertising plan involves using different mediums to convey one’s message. It’s easy to allot a budget, determine the kind of media to be used, and execute the plan but not all cross-media advertising plans succeed. So what’s the secret ingredient? Know...
The Case For Outdoor Advertising & Why Digital Doesn’t Always Work
Now that Digital Advertising is all the rage, people are quick to shift to a different bandwagon. Is outdoor advertising on its way out or can both methods work together seamlessly instead? Cannot Be Clicked On To Disappear Simply put: billboards cannot be shooed away...
8 Offline Marketing Ideas to Make Your Business Stand Out
Target Communities/Niches The first thing you have to do is to define and determine your target market. Even food and drink establishments have a specific market in mind so make sure that you don’t skip this step. Do your research, ask questions, hand out surveys, and...
How to Make The Most Out of A Vehicle Wrap
Marketing-wise, a car wrap is one of the best ways to advertise on the cheap while reaching out to a large audience. We're talking about up to 30,000 views per day, and that's on a bad day! On average, a car wrap will get about 30,000 – 70,000 views in a day, which...
Visual Marketing: Maximum Impact In 10 Seconds Or Less
When it comes to outdoor or car wrap advertising, the first few seconds are all that matters. So how do you make the most out of your chosen advertising method? Large and Clear One of the most important things you have to remember when making a visual impact is to...
Car Wrap vs. Billboards: Which To Choose?
If you're in the market for a low-cost, outdoor advertising solution, you might have looked at car wraps and billboards. There are specific pros and cons when you choose one or the other. For those who want to advertise locally, it could get a little confusing which...
6 Steps to an Effective Visual Marketing Strategy
When it comes to vehicle wraps, it’s important to make use of the science and art behind visual marketing strategies. If you want to stay ahead of the curve and make the most out of your visual marketing strategy, here are the six steps to ensure your success....
Honda Releases Early looks at Civic Type R Concept II
Car enthusiasts have been anxiously awaiting Honda's release of its more powerful Civic Type-R. The company deputed the first concept model at the Geneva Motor Show, and since then the company has made further adjustments. At the 2014 Mondial de l'Automobile (the...
Federated Racing Team Celebrates Breast Cancer Awareness in October
October is Breast Cancer Awareness Month, and many companies, individuals and organizations take this time to promote awareness and sell pink ribbons and other merchandise to raise money for breast cancer research. Breast Cancer Awareness Month was founded in 1985 by...
Jay Leno Wraps his McLaren P1
Jay Leno is one of the most famous car collectors, owning an entire fleet of around 140 classic cars and supercars housed in a hangar. His collection even has its own website. Many of these cars are worth millions, including his McLaren P1. This $1.15 million dollar...